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The Alaska Radio Mission, through radio station KNOM AM/FM, strives to:
The KNOM approach to broadcasting is to become a friend to the listener on a personal, caring, positive level, within a consistent, professional radio format.
Inform, uplift, inspire and entertain the listener,
Help the listener feel better about him/herself,
Encourage attitudes that will make the listener more receptive to the Christian message and Christian values,
Provide companionship to the lonely,
Educate the listener,
Broadcast news and information as thoroughly, objectively and honestly as possible.
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